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Категория: КНИГИ » БИЗНЕС И ФИНАНСЫ
Basic Statistics for Economists
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Название: Basic Statistics for Economists
Автор:Natalia Kovtun
Издательство:Cambridge Scholars Publishing
Год:2022
Формат:pdf
Страниц:316
Размер: 10,2 МБ
Язык: English

This book presents a detailed consideration of the methodological principles and the main methodological techniques of statistical research. It covers the history of the conception of statistics, a statistical observation, tabulating and grouping, the analysis of distribution rows, the sampling method, the analysis of dynamic rows, the index method, and the statistical study of interconnections. As such, the book illustrates the conditions and peculiarities of the use of statistical methods, and will help the reader interpret the results of their studies properly. It will appeal to students of economics, postgraduate students, and young teachers of statistics.



Категория: КНИГИ » БИЗНЕС И ФИНАНСЫ
Hedge Funds For Dummies, 2nd Edition
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Hedge Funds For Dummies, 2nd EditionНазвание: Hedge Funds For Dummies, 2nd Edition
Автор: Ann C. Logue
Издательство: For Dummies
Год: 2023
Страниц: 371
Язык: английский
Формат: pdf (true)
Размер: 10.4 MB

Hedge your stock market bets with funds that can deliver returns in down markets. Hedge Funds For Dummies is your introduction to the popular investing strategy that can help you gain positive returns, no matter what direction the market takes. Hedge funds use pooled funds to focus on high-risk, high-return investments, often with a focus on shorting―so you can earn profit even when stocks fall. But there’s a whole lot more to it than that. This book teaches you about the diversity of hedge funds, their pros and cons, and their potentially lucrative role as a part of your portfolio. We also give you tips on finding a broker that is right for you and the investment you wish to make. Let Dummies be your investment advisor as you set up a strategy that will deliver results.


Категория: КНИГИ » БИЗНЕС И ФИНАНСЫ
Наполеон Хилл. Менталитет миллионера
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Наполеон Хилл. Менталитет миллионераНазвание: Наполеон Хилл. Менталитет миллионера
Автор: Дон Грин
Язык: русский
Издательство: Попурри
Год: 2022
Страниц: 140
Формат: pdf
Размер: 10,3 Мб

Миллионерами не становятся случайно – накопление благосостояния требует тщательного планирования и решительных действий. Но денежные принципы, используемые финансовой элитой, не выходят за рамки понимания среднестатистического человека – любой действительно может думать и богатеть! Эта книга не только изменит ваше мышление, но и научит привычкам, необходимым для достижения финансовой свободы. Дон Грин, исполнительный и генеральный директор Фонда Наполеона Хилла, делится своим богатым опытом в области личных инвестиций.


Категория: КНИГИ » БИЗНЕС И ФИНАНСЫ
Marketing for Small B2B Businesses: How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing
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Marketing for Small B2B Businesses: How Content Creates Marketing Muscle and Powers Traditional and Digital MarketingНазвание: Marketing for Small B2B Businesses: How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing
Автор: Andrew Schulkind
Издательство: Apress
Год: 2022
Страниц: 226
Язык: английский
Формат: pdf (true), epub (true), mobi
Размер: 10.2 MB

Small business marketers don’t need to understand technical minutia of websites or the high-level social media strategies of national consumer brands. They need to understand how to build successful marketing machines that they can sustain with the resources they have available. This book will help small-business B2B marketers build a strong digital presence that will drive growth. Most B2B buyers are about two-thirds of the way through their purchase process before they are willing to engage with a salesperson. Therefore, having a strong digital presence is the difference between making your prospect’s short list and your prospect not even knowing you exist. Most critically, a strong digital presence relies on content written from your audience’s perspective.


Категория: КНИГИ » БИЗНЕС И ФИНАНСЫ
Digital Marketing All-In-One For Dummies, 2nd Edition
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Digital Marketing All-In-One For Dummies, 2nd EditionНазвание: Digital Marketing All-In-One For Dummies, 2nd Edition
Автор: Stephanie Diamond
Издательство: For Dummies
Год: 2023
Страниц: 803
Язык: английский
Формат: pdf (true)
Размер: 46.6 MB

Develop and refine your comprehensive online marketing plan. With more than 800 content-packed pages, Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you’ll learn the latest trends in digital marketing strategies, including brand new insight on how to incorporate Artificial Intelligence (AI) into your marketing plans. You’ll also get the latest information on how to manage your customers’ experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits. With the help of this friendly Dummies guide,you’ll accelerate your journey from traditional to digital marketing processes, uncover tips to prove ROI of marketing activities, and increase audience engagement. Artificial Itelligence (AI) has been around for decades, but recent technological advances have made it one of the most consequential advancements in business today.


Категория: КНИГИ » БИЗНЕС И ФИНАНСЫ
Великие маги хедж-фондов. Трейдеры, которые не проигрывают
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Великие маги хедж-фондов. Трейдеры, которые не проигрываютНазвание: Великие маги хедж-фондов. Трейдеры, которые не проигрывают
Автор: Джек Швагер
Язык: русский
Издательство: Альпина Диджитал
Год: 2022
Страниц: 630
Формат: pdf
Размер: 10,6 Мб

Сегодня все больше людей в России ищут способы приумножить свой семейный капитал, в том числе и за счет игры на бирже. Многие при этом ищут среди уже состоявшихся трейдеров образцы, которые можно было бы легко скопировать, добившись финансового успеха. Книга Джека Швагера, известного инвестора и аналитика фондового рынка, предостерегает от таких попыток. «Не пытайтесь повторить!» – так, к примеру, резюмирует автор свое интервью со знаменитым трейдером Джимми Балодимасом.


Категория: КНИГИ » БИЗНЕС И ФИНАНСЫ
Dynamics of International Finance
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Dynamics of International FinanceНазвание: Dynamics of International Finance
Автор: Ruchi Mehrotra Joshi, PhD
Издательство: Nova Science Publishers
Год: 2022
Страниц: 264
Язык: английский
Формат: pdf (true)
Размер: 10.1 MB

International finance has evolved in all aspects, be it in terms of institutional framework, rules and regulations, standardized operations, innovative financial products or policy framework. International trade and business have helped economies grow and bring prosperity across nations. Hence, the interface between international trade and business and international finance is cohesive. There are various facets of international finance including globalization, foreign direct investment, foreign exchangemarkets, balance of payments, institutional framework strengthening like World Bank, BIS, IMF and many others which are covered in the book. The foreign currency exchange market is the largest financial market both by volume and turnover. Forex market isdeveloping at a better than average pace though it is also said that the foreign exchange market is still in the nascent stage in India. The issues of foreign currency regimes, exchange rate fluctuations, and the forex rate volatility dynamics and its impact on economies are interesting to understand. The book provides chapters from learned academicians in their field discussing the contemporary developments in international finance and the dynamics of evolving international financial markets.


Категория: КНИГИ » БИЗНЕС И ФИНАНСЫ
Investment Strategies: A Practical Approach to Enhancing Investor Returns
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Investment Strategies: A Practical Approach to Enhancing Investor ReturnsНазвание: Investment Strategies: A Practical Approach to Enhancing Investor Returns
Автор: Bill Jiang
Издательство: Palgrave Macmillan
Год: 2022
Страниц: 224
Язык: английский
Формат: pdf (true), epub
Размер: 11.5 MB

This book is a practical and unique investment resource designed to guide investors towards successful investing in the financial markets. It provides a selection of time-tested investment strategies to help investors enhance returns. Factor investing is positioned between active management and passive investing to combine their advantages. The book provides comprehensive coverage of common style factors such as quality and momentum in response to the rising investor interest in factor strategies. It presents a detailed description of the multifactor approach regarding its principle, investment merits and construction methods. The book also covers sustainable investing as it continues to rise in prominence across the investment sector. It employs an abundance of financial data, real cases and practical examples to help the audience understand different investment strategies in an interesting and informative way. The book is primarily written for private investors and investment practitioners such as equity analysts and investment advisors. It is also suitable for university students who are interested in learning practical investment strategies and traditional asset classes.


Категория: КНИГИ » БИЗНЕС И ФИНАНСЫ
Digital Marketing, 8th Edition
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Digital Marketing, 8th EditionНазвание: Digital Marketing, 8th Edition
Автор: Dave Chaffey, Fiona Ellis-Chadwick
Издательство: Pearson Education
Год: 2022
Страниц: 562
Язык: английский
Формат: pdf (true)
Размер: 17.5 MB

Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands. Digital Marketing, 8 th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, Artificial Intelligence, and Machine Learning.


Категория: КНИГИ » БИЗНЕС И ФИНАНСЫ
Транспорт стран Востока
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Название: Транспорт стран Востока
Автор: Авдаков И.Ю., Акимов А.В. (отв. ред.)
Издательство: М.: Институт востоковедения РАН
Год: 2022
Формат: pdf
Страниц: 380
Размер: 11 mb
Язык: Русский

В монографии впервые в отечественной литературе дается комплексное исследование систем грузового транспорта основных стран Востока и региона в целом, включая железнодорожный, морской и автомобильный, а для некоторых регионов — трубопроводный. Показаны особенности транспортных сетей конкретных стран, их связь с национальной экономикой, а также черты транспорта Востока как части мирового хозяйства.