Название: Learning Google Analytics: Creating Cloud Integrations for Business Impact and Insights (Fifth Early Release)
Автор: Mark Edmondson
Издательство: O’Reilly Media, Inc.
Год: 2022-09-27
Страниц: 350
Язык: английский
Формат: epub
Размер: 25.2 MB
Why is Google Analytics 4 the most modern data model available for digital marketing analytics? Because rather than simply report what has happened, GA4's new cloud integrations enable more data activation--linking online and offline data across all your streams to provide end-to-end marketing data. This practical book prepares you for the future of digital marketing by demonstrating how GA4 supports these additional cloud integrations. It is assumed if you are reading this book you are a digital marketer with some digital analytics background. Perhaps you are working in an agency or within a digital marketing department, such as for an e-commerce brand or a web publisher. You may be looking to justify upgrading to GA4 from Universal Analytics, or have already made the switch and are now looking to make use of its advanced features. This book aims to both inspire non-technical readers on what is possible, but also give enough practical information for the technically minded readers so that you can implement the use cases within the book, and from there use the building blocks to create your own bespoke integrations.
Автор: Mark Edmondson
Издательство: O’Reilly Media, Inc.
Год: 2022-09-27
Страниц: 350
Язык: английский
Формат: epub
Размер: 25.2 MB
Why is Google Analytics 4 the most modern data model available for digital marketing analytics? Because rather than simply report what has happened, GA4's new cloud integrations enable more data activation--linking online and offline data across all your streams to provide end-to-end marketing data. This practical book prepares you for the future of digital marketing by demonstrating how GA4 supports these additional cloud integrations. It is assumed if you are reading this book you are a digital marketer with some digital analytics background. Perhaps you are working in an agency or within a digital marketing department, such as for an e-commerce brand or a web publisher. You may be looking to justify upgrading to GA4 from Universal Analytics, or have already made the switch and are now looking to make use of its advanced features. This book aims to both inspire non-technical readers on what is possible, but also give enough practical information for the technically minded readers so that you can implement the use cases within the book, and from there use the building blocks to create your own bespoke integrations.