Название: Designing with data: Improving the User Experience with A/B Testing
Автор: Rochelle King, Elizabeth Churchill, Caitlin Tan
Издательство: O'Reilly Media
Год: 2017
Страниц: 370
Формат: PDF
Размер: 12 Mb
Язык: English
On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data.