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Продажи по методу SPIN
Добавил: Biber / 20-02-2017, 18:13 /
Продажи по методу SPINНазвание: Продажи по методу SPIN
Автор: Рэкхем Н.
Жанр: Маркетинг
Издательство: Гиппо
Год выпуска: 2003
Страниц: 276
Язык: Русский
Формат: pdf
Размер: 26 Mb


Эта книга - из серии публикаций о технологии SPIN - технологии эффективных продаж. "Продажи по методу СПИН" - бестселлер, выдержавший не одно издание на многих языках мира. На основе проведенного детального исследования, авторы убедительно показывают, насколько велика разница между крупномасштабными и мелкомасштабными торговыми сделками. Они развеивают распространенные мифы о существенных аспектах успешного заключения торговых сделок.
Книга - для менеджеров по продажам, торговых агентов, руководителей.

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