Название: Understanding the Metaverse: A Business and Ethical Guide
Автор: Nick Rosa
Издательство: Wiley
Год: 2023
Страниц: 239
Язык: английский
Формат: pdf (true), epub
Размер: 10.1 MB

An expansive discussion of the mechanics, framework, and implications of the Metaverse.

In Understanding the Metaverse: A Business and Ethical Guide, expert product and customer experience strategist Nick Rosa delivers a timely exploration of what is bound to be one of the most important technologies of our time. The author explains the technology that underpins the metaverse as it exists today and that will form the basis for its rapid evolution in the future. He also describes the commercial, ethical, and sociological implications of this technology, showing you the threats and opportunities that individuals and businesses are likely to encounter as they approach the Metaverse for the first time.

Are you ready to enter the Metaverse? The fact that you're reading this book tells me that you are, at the very least, curious about all it has to offer. Maybe you've simply heard the term thrown around and want to learn what it really is (you're not alone!) and how it could be of use to you and your business. You may be feeling overwhelmed by all the information that's out there and want to cut through the noise, to break this vast concept down into manageable chunks of information that you can digest.

I can tell you that there are a multitude of exciting use cases within the Metaverse already, and that many more will emerge in the coming months and years as we learn how to harness this new technology to enhance our lives and build businesses. Through this book, you and I are about to embark on a journey of discovery through emerging technology. We are not seeking to reach a specific destination and move quickly from A to B; ours is a journey of exploration, one where there are exciting new things to uncover, as well as threats to tackle, in every corner of our virtual map.

See this book as a box of loot that you pick up on your digital adventures. Inside, you will find tools, tips and useful strategies to better your understanding of the Metaverse and begin exploring the map. Together, we will explore what the Metaverse is, how it works, its many use cases that we are already aware of, as well as look at why there are so many more we cannot yet see. I will also introduce you to some of the main threats and challenges that businesses and individuals face as the Metaverse evolves and grows, sharing potential solutions to make this an inclusive virtual world that all of us can enjoy and use to its full potential.

I will also explain some of the key elements of technology that underpin the Metaverse in its current form and which will provide the necessary foundations for its growth and evolution in the future – such as blockchain, cryptocurrency, Artificial Intelligence (AI) and Deep Learning. I will build out the picture with you, helping you to turn some of the greyed‐out map into a world filled with technicolour and exciting opportunities. By the end of this book, I hope you will feel confident to set out and explore more of this uncharted territory on your own.

In the book, you'll discover:

How the technology is shaping the human evolution and society
How game mechanics and experience design are key to unlock the full potential of the Metaverse unlocking a new frontier for social interaction
How Blockchain, digital currencies, and tokenomics are opening a new financial landscape for brands, creators and communities
How Artificial intelligence and deep learning will shape the way businesses will conduct commerce in the Metaverse
The ethical implications of designing highly emotionally impactful immersive experiences
The potential dangers derived by the misuse of biometric and personal data to exploit consumer behaviour and for mass manipulation

A thoroughly insightful discussion of a fascinating intersection of technology and humanity, Understanding the Metaverse belongs on the bookshelves of business leaders, technology enthusiasts, marketers, entrepreneurs, and anyone else with an interest in the next frontier of human achievement.

Contents:







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