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Services Marketing: Concepts, Strategies, & Cases, 6th Edition
Добавил: Indulis79 / 8-08-2024, 13:17 /

Название: Services Marketing: Concepts, Strategies, & Cases, 6th Edition
Автор: K. Douglas Hoffman, John E.G. Bateson
Издательство: Cengage Learning
ISBN: 0357718305
Год: 2024
Формат: PDF
Страниц: 370
Размер: 15,6 МБ
Язык: Английский

Explore the latest industry trends and issues as you examine services marketing from a unique, broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES AND CASES, 6e. Fifteen streamlined chapters present services marketing as both an essential focus for service firms as well as a competitive advantage for companies that market tangible products.





ОТСУТСТВУЕТ ССЫЛКА/ НЕ РАБОЧАЯ ССЫЛКА ЕСТЬ РЕШЕНИЕ, ПИШИМ СЮДА!





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