Название: This Is Service Design Doing: Applying Service Design Thinking in the Real World
Автор: Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, Jakob Schneider
Издательство: O'Reilly Media
ISBN: 1491927186
Год: 2018
Страниц: 541
Язык: английский
Формат: True PDF
Размер: 66.2 MB
How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You’ll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization.
Автор: Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, Jakob Schneider
Издательство: O'Reilly Media
ISBN: 1491927186
Год: 2018
Страниц: 541
Язык: английский
Формат: True PDF
Размер: 66.2 MB
How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You’ll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization.