Название: How to Write Effective Business English: Your Guide to Excellent Professional Communication, 4th Edition
Автор: Fiona Talbot
Издательство: Kogan Page
Год: 2023
Страниц: 291
Язык: английский
Формат: pdf (true), epub
Размер: 10.2 MB

Unlearn bad habits, sharpen your emails and improve your written communication throughout your business with How to Write Effective Business English . An easy-to-follow guide on how to write with confidence, whether or not English is your first language.

With new chapters on writing well across all disciplines, writing globally, and the impact of social media on workplace communication, this new edition prepares you to clearly liaise with your colleagues and to your target market in order to get your point across.

Not only is this for individuals who want to better their craft and build their confidence, but it's also for multinational companies where communication is vital. Whether you're fluent in English or still learning, all speakers can iron out areas where there are common misconceptions, and bring those skills into their workplace.

English is a major language of commercial communication and a world language of the internet and of global access to knowledge, spoken by around a quarter of the world’s population. As mentioned at the outset, this book isn’t about teaching you the English language. It does assume a knowledge of English to intermediate level or above but if you want to develop your English language skills further, do seek out the excellent learning resources that are out there.

The business English element, which this book is about, is a specialized language which continues to evolve, just as its ‘parent language’ does. So it’s strange how a lot of businesses don’t actually define what they mean by business English. It can be a must if you work in a multicultural team, a cosmopolitan office, a multinational organization, or have a potential global reach through social media.

Fiona Talbot informs you on how to format your prose to cater for a business world, by using case studies from L'Oreal, Loaf Furniture and Octopus Energy to demonstrate how English is used internationally in business and to teach you how to address different scenarios, whilst putting your best foot forward. Express yourself in business in a clear manner on all platforms, and get your message across with impact.








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