Название: Essentials of MIS, Global Edition, 14th Edition
Автор: Kenneth Laudon, Jane Laudon
Издательство: Pearson Education Limited
Год: 2021
Страниц: 529
Язык: английский
Формат: pdf (true)
Размер: 30.3 MB

For introductory courses in Information Systems or Management Information Systems. Essentials of MIS is an in-depth look at how today's businesses use information technologies and systems to achieve their corporate objectives. Current real-world business cases illustrate how companies have identified, and ultimately solved, key business challenges using information systems and technologies. Through the use of Essentials of MIS, students will be able to participate in, and even lead, management discussions of information systems for a firm. The knowledge and information in this book will be most valuable to students - regardless of major - throughout their business careers.

New And Updated Topics:
The 14th edition features all new opening, closing, and Interactive Session cases. New topics and coverage include:

- Updated and Expanded Coverage of Artificial Intelligence (AI): Chapter 11 has been rewritten to include new expanded coverage of machine learning, “deep learning,” natural language systems, computer vision systems, and robotics, reflecting the surging interest in business uses of AI and “intelligent” techniques.

- Making the Business Case for Systems: Chapter 12 has been rewritten to provide expanded coverage of techniques and decision making criteria for developing a business case for the acquisition and deployment of information systems and related technologies. The chapter shows how to evaluate and select systems projects and technologies that will deliver the greatest value to the firm.

- Big Data and the Internet of Things: In-depth coverage of big data, big data analytics, and the Internet of Things (IoT) in Chapters 1, 6, 7, and 11. Includes, analyzing IoT data streams, Hadoop, in-memory computing, nonrelational databases, data lakes, and analytic platforms.

- Cloud Computing: Updated and expanded coverage of cloud computing in Chapter 5 (IT infrastructure) with more detail on types of cloud services, private and public clouds, hybrid clouds, managing cloud services, and a new Interactive Session on using cloud services. Cloud computing also covered in Chapter 6 (databases in the cloud), Chapter 8 (cloud security), Chapter 9 (cloud-based CRM and ERP), Chapter 10 (e-commerce), and Chapter 12 (cloud-based systems development).

- Social, Mobile, Local: New content in Chapter 10 describing how social tools, mobile technology, and location-based services are transforming e-commerce.

- Social Business: Expanded coverage of social business, introduced in Chapter 2 and discussed throughout the text. Detailed discussions of enterprise (internal corporate) social networking as well as social networking in e-commerce.

- Supervised learning
- Unsupervised learning
- Edge computing
- 5G networks
- General Data Protection Regulation (GDPR)
- Mobile device management (MDM)
- Data governance
- Dark web

Contents:







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