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The Computational Content Analyst: Using Machine Learning to Classify Media Messages The Computational Content Analyst: Using Machine Learning to Classify Media Messages Convergence of Blockchain and Explainable Artificial Intelligence: BlockXAI Convergence of Blockchain and Explainable Artificial Intelligence: BlockXAI Овощная десертация Овощная десертация Quantitative Literacy Through Games and Gambling Quantitative Literacy Through Games and Gambling PowerShell for Cybersecurity: Scripting Defense and Offense PowerShell for Cybersecurity: Scripting Defense and Offense 200 Vegetarian Student Meals: Simple and budget-friendly vegetarian recipes 200 Vegetarian Student Meals: Simple and budget-friendly vegetarian recipes Machine Learning Hybridization and Optimization for Intelligent Applications Machine Learning Hybridization and Optimization for Intelligent Applications Доспехи и оружие Доспехи и оружие Air Transportation Industry: History and Developments Air Transportation Industry: History and Developments System Reliability and Security: Techniques and Methodologies System Reliability and Security: Techniques and Methodologies Seasonal Knowledge and the Almanac Tradition in the Arab Gulf Seasonal Knowledge and the Almanac Tradition in the Arab Gulf Dinner: The instant bestseller: 120 vegan and vegetarian recipes for the most important meal of the day Dinner: The instant bestseller: 120 vegan and vegetarian recipes for the most important meal of the day Эндодонтия. Болезни пульпы зуба и периапикальных тканей Эндодонтия. Болезни пульпы зуба и периапикальных тканей Инструкция по продвижению услуг, или Как продать невидимку Инструкция по продвижению услуг, или Как продать невидимку Арктическая политика США и интересы России : прошлое, настоящее, будущее Арктическая политика США и интересы России : прошлое, настоящее, будущее «Дней Александровых прекрасное начало…»: внутренняя политика Александра I в 1801–1805 гг «Дней Александровых прекрасное начало…»: внутренняя политика Александра I в 1801–1805 гг
The Computational Content Analyst: Using Machine Learning to Classify Media Messages The Computational Content Analyst: Using Machine Learning to Classify Media Messages Convergence of Blockchain and Explainable Artificial Intelligence: BlockXAI Convergence of Blockchain and Explainable Artificial Intelligence: BlockXAI Овощная десертация Овощная десертация Quantitative Literacy Through Games and Gambling Quantitative Literacy Through Games and Gambling PowerShell for Cybersecurity: Scripting Defense and Offense PowerShell for Cybersecurity: Scripting Defense and Offense 200 Vegetarian Student Meals: Simple and budget-friendly vegetarian recipes 200 Vegetarian Student Meals: Simple and budget-friendly vegetarian recipes Machine Learning Hybridization and Optimization for Intelligent Applications Machine Learning Hybridization and Optimization for Intelligent Applications Доспехи и оружие Доспехи и оружие Air Transportation Industry: History and Developments Air Transportation Industry: History and Developments System Reliability and Security: Techniques and Methodologies System Reliability and Security: Techniques and Methodologies Seasonal Knowledge and the Almanac Tradition in the Arab Gulf Seasonal Knowledge and the Almanac Tradition in the Arab Gulf Dinner: The instant bestseller: 120 vegan and vegetarian recipes for the most important meal of the day Dinner: The instant bestseller: 120 vegan and vegetarian recipes for the most important meal of the day Эндодонтия. Болезни пульпы зуба и периапикальных тканей Эндодонтия. Болезни пульпы зуба и периапикальных тканей Инструкция по продвижению услуг, или Как продать невидимку Инструкция по продвижению услуг, или Как продать невидимку Арктическая политика США и интересы России : прошлое, настоящее, будущее Арктическая политика США и интересы России : прошлое, настоящее, будущее «Дней Александровых прекрасное начало…»: внутренняя политика Александра I в 1801–1805 гг «Дней Александровых прекрасное начало…»: внутренняя политика Александра I в 1801–1805 гг
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The Computational Content Analyst: Using Machine Learning to Classify Media Messages
Добавил: literator / Сегодня, 20:16 /
Название: The Computational Content Analyst: Using Machine Learning to Classify Media Messages
Автор: Chris J. Vargo
Издательство: Routledge
Год: 2025
Страниц: 144
Язык: английский
Формат: pdf (true), epub, mobi
Размер: 10.1 MB

Most digital content, whether it be thousands of news articles or millions of social media posts, is too large for the naked eye alone. Often, the advent of immense datasets requires a more productive approach to labeling media beyond a team of researchers. This book offers practical guidance and Python code to traverse the vast expanses of data—significantly enhancing productivity without compromising scholarly integrity. We’ll survey a wide array of computer-based classification approaches, focusing on easy-to-understand methodological explanations and best practices to ensure that your data is being labeled accurately and precisely. By reading this book, you should leave with an understanding of how to select the best computational content analysis methodology to your needs for the data and problem you have.

This guide gives researchers the tools they need to amplify their analytical reach through the integration of content analysis with computational classification approaches, including Machine Learning and the latest advancements in Generative Artificial Intelligence (AI) and Large Language Models (LLMs). It is particularly useful for academic researchers looking to classify media data and advanced scholars in mass communications research, media studies, digital communication, political communication, and journalism.

Complementing the book are online resources: datasets for practice, Python code scripts, extended exercise solutions, and practice quizzes for students, as well as test banks and essay prompts for instructors.

From here we will assume that you have a fundamental working knowledge of manipulating data in Python. If you are not a coder, we’ll discuss emerging generative AI tools that can help you code. Either way, join me as I unpack the various types of classification tools that are at our disposal today. They will guide you in better understanding and working with computational folks who can help you “scale” your content analysis across large datasets.

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