Foreword
About the Author
About the Contributors
About the Technical Reviewer
Acknowledgments

Preface
Chapter 1: Introduction
Chapter 2: Orientation
Chapter 3: Digital Convergence
Chapter 4: Beacosystem Framework
Chapter 5: Standards
Chapter 6: Chipsets: Understanding the Main Building Block in a Beacon
Chapter 7: Choosing the Right Beacon
Chapter 8: Beacon Deployment Considerations: The 10 Ps
Chapter 9: Designing with Management in Mind
Chapter 10: Designing an Analytics Architecture to Leverage Proximity Data
Chapter 11: Designing with Privacy in Mind
Chapter 12: Orchestration: Making Beacons Behave More Intelligently
Chapter 13: Understanding Beacon Networks
Chapter 14: A Programmatic Advertising Primer
Chapter 15: Understanding the Integration of Mobile, Beacons, and Out-of-Home Media
Chapter 16: Alternative Technologies to Bluetooth Beacons
Chapter 17: Geofencing: Everything You Need to Know
Chapter 18: Barcodes, QR Codes, NFC, and RFID
Chapter 19: Augmenting Beacons with Cellular Network Technologies
Chapter 20: Where Beacons Are Making a Difference
Chapter 21: Using Beacons in Payments
Chapter 22: The Future, Standards, and IP: Please Stop Killing Us

Index